Close-up of a smartphone screen showing various social media app icons such as Facebook and Twitter.

Why Social Media Marketing is More Important Than Ever: SEO’s Decline and the Rise of AI-Driven Search

In the rapidly evolving digital landscape, social media marketing is becoming increasingly crucial for businesses, especially those in eCommerce. As SEO (Search Engine Optimization) has traditionally been a cornerstone of online marketing, it’s now facing challenges that make it less effective than before. The rise of AI-driven search engines and the shift in user behavior […]

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